Performance Marketing Manager
Passionate about turning data into action?
Passionate about turning data into results?
Do you love experimenting, analysing, and optimising paid campaigns across channels and geographies?
As our Performance Marketing Manager, you’ll lead paid search and social efforts to drive high-quality leads and real business results. This role blends strategic thinking with hands-on execution: campaign management, A/B testing, audience targeting, analytics, attribution modelling and continuous optimization.
If you thrive in a fast-paced B2B SaaS environment, enjoy working across multiple markets, and know how to scale campaigns that drive demand, we’d love to hear from you!
What you’ll do
Paid Social and SEM
Plan, execute, and optimize campaigns (Search ads, Sponsored Content, Lead Gen Forms, Retargeting, Message Ads, etc).
Own audience segmentation, bidding strategies, and budget allocation to maximize impact together with agency partners.
Build and manage a continuous experimentation pipeline to iterate on audience targeting, ad creatives, landing pages, and channel strategies for maximum impact.
Data-Driven Performance Optimization
Track and analyze campaign performance using LinkedIn Campaign Manager, Google Analytics, Tag manager and CRM data.
Build reports and dashboards to monitor CPL, CTR, conversion rates, pipeline impact, and ROI.
Leverage UTM tracking, attribution models, and multi-touch analytics to refine audience targeting and increase efficiency.
Demand Generation & Growth Strategy
Work closely with the demand generation, content, and creative teams to align LinkedIn Ads with full-funnel marketing campaigns.
Develop and execute lead gen strategies that attract, nurture, and convert high-intent prospects.
Stay ahead of LinkedIn, Google and Meta best practices, trends, and algorithm changes to keep us ahead of the curve.
Who you are
Solid experience driving demand/digital marketing for SaaS or other technology products or services.
Hands-on experience with audience segmentation, buying, managing, optimizing and conversion tracking on digital marketing platforms such as LinkedIn Ads and Google Ads.
Proficiency in Google Analytics, LinkedIn Campaign Manager, HubSpot, and Looker.
A data-driven mindset with experience in building reports, analyzing performance, attribution modeling and optimizing campaigns.
Ability to turn numbers into insights and continuously improve ad performance and ROI.
A creative problem solver with a test-and-learn mentality—you’re always looking for ways to improve results.
About Mynewsdesk
Mynewsdesk is the smart way to improve awareness and build lasting media relations. Since 2003, we’ve empowered over 4 000 organisations. From fast-growing startups to established brands, to craft, distribute and measure impactful stories. With 80 000 news items published each year and 1.6 million unique monthly visitors, our platform is the go-to hub for PR professionals across the Nordics and beyond.
Answer the questions in the application process and preferably apply with your LinkedIn profile. No cover letter is required.
Questions?
Feel free to contact Talent Acquisition Manager linda.stuve@mynewsdesk.com
- Department
- Commercial
- Locations
- Stockholm
- Remote status
- Hybrid
Stockholm
Perks & Benefits
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Agile working
We like to bring people, processes and technology together, and we like to see you fail. And get up and try again. We encourage you to continuously find new ways and solutions: what works best for you and for the business? -
Great collegues
We support, challenge and inspire each other. That’s something we do on every day basis, both with co-workers and customers. -
Creativity
Embrace your creativity. We offer the creative freedom to develop new ideas and innovative thinking. That’s why we think that in combination with our agile mindset, this is a breeding ground for really great things! -
Great conditions
Enjoy all the big business benefits in combination with the spirit of a start-up. You will be challenged to excel professionally and have some great perks meanwhile.
Workplace & Culture
At Mynewsdesk, innovation is not just about the products we create, but also about how we work, communicate, and grow together. But enough about the technical stuff. What truly sets Mynewsdesk apart is our culture.
Here we are challengers, and our days are filled with learning, laughter, and a little bit of the unexpected. We're a diverse group of dreamers and doers, each bringing our unique flavour to the Mynewsdesk melting pot.
What we do? Picture a bustling newsroom, buzzing with creativity, where ideas soar and stories come to life. That's us! We provide cutting-edge tools for digital PR, helping businesses across the globe to share their narratives, engage their communities, and build lasting relationships.
About Mynewsdesk
Mynewsdesk is a true pioneer, providing communicators with a modern digital PR service. With just one click, you can give the right audiences direct access to relevant press releases, blog posts, social media feeds, high-resolution images and graphics, videos, and more – at the right time. Influencers can start following your newsroom, engage with content, and become part of a network of influencers.
Performance Marketing Manager
Passionate about turning data into action?
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